Horry County Fire Rescue

Find Your Fire

Emergency Marketing Support for Our First Responders

Horry County Fire Rescue needed volunteer firefighters in a big way. Operating in the largest county east of the Mississippi, the department responds to more than 61,500 calls annually and operates from 39 fire rescue stations that provide fire, emergency, medical services, hazardous materials and technical rescue responses. TRIO came in to put out their fire!

TRIO created messaging and visuals for an 8-week campaign aimed at volunteer recruitment. The campaign included radio, TV, billboard, bus wraps, digital ads and in-person promotional efforts at Myrtle Beach Pelicans games, as well as additional events, trade shows and high-traffic areas throughout Horry County.

How we helped

Creative Development & Graphic Design
Events Planning & Coordination
Website Development
Ad Campaign
Media Buying

The real impact

1 million digital ad impressions
200+ volunteer applications within 8 weeks
9,983 website sessions
1,554 radio commercials

Horry County Fire Rescue Campaign Landing Page

Exceeding Expectations

The Find Your Fire landing page was the hub for this campaign and welcomed more than 5,800 visitors within just two months resulting in more than 200 online applications. Within just a few weeks of the campaign launching, the client informed TRIO that the campaign had exceeded all expectations and more applications had been received than ever before.

Find Your Family

Find Your Fire

Find Your Crew

Find Your Calling