B2B and B2C For Social Media: Key Takeaways from The AMA Social Media Bootcamp

Even the most skilled marketing leaders have room to grow. At TRIO, we are constantly looking for opportunities to enhance our skills to serve our clients best. 

This February, part of our creative team had the exciting opportunity to attend the American Marketing Association’s virtual AMA Social Media Bootcamp. These three days were packed with valuable information on navigating social media in 2023. While we had a blast, we know how busy your schedule must be. That’s why we’ve compiled our key takeaways on social media for B2C and B2B in this convenient list. 

(Note: While the lists below denote platforms best suited for B2B or B2C, it’s important to remember that all social platforms can be utilized for either when used strategically.)

B2C Platforms 

The primary social media platforms for B2C (Facebook, Instagram and TikTok) all serve to connect businesses to their consumers. While each platform is unique, they share common themes of high engagement and interaction. These helpful tips can optimize your presence on these platforms. 

1. It’s no surprise that paid ads and boosted posts give your content the extra push it needs to position itself in front of a wider audience. Participating in the pay-to-play strategy often increases engagement rates and reach. 
2. Use every form of content (picture, carousel, video, live, stories, etc.) to fully utilize your page. The broader your content, the more well-rounded your pages will appear. 
3. Engage, engage, engage! Create a safe space where your audience wants to interact with your page, and always return the level of engagement you receive in a timely manner.
4. Short-form video is booming (and it’s easy to join the movement)! You don’t always need “new” content. Consider editing long-form videos into easily digestible, bite-sized clips to draw your audience in. 
5. For Facebook specifically, utilize Facebook Groups to create an exclusive, tight-knit, highly engaged community within your overall audience. 

B2B Platforms

On the other side of the spectrum, there are social media platforms designed for business-to-business interaction. The key social media platforms for B2B include LinkedIn, Youtube and Twitter. These platforms all share a common goal of establishing thought leaders and creating a space for B2B interactions. Here are some of the main tips for optimizing your B2B accounts.

1. As a business, post when you are personally on the platform. You probably aren’t scrolling through Twitter during your Monday morning meetings, and it’s highly likely your followers aren’t either.
2. Establish yourself as a thought leader, sharing valuable information and leaving your points open for discussion. 
3. For Youtube specifically, cultivate a cohesive look for all of your content by creating branded video thumbnails.
4. When using ads, target by location, job title, industry, etc., to reach people who will find value in your content.
5. As you create engagement opportunities, ensure you meet your audience with the same level of interaction.

Understanding the Algorithm

As a business, it is vital that you understand the algorithms of the social platforms you utilize in order to successfully plan and assess your content. This means using relevant keywords in your copy, optimal posting times, different posting formats and interacting with your audience. While it is very easy to simply post and close the app, the algorithm identifies this as inactivity and positions your content away from where all the “buzz” is happening. To stay relevant, you need to be all in. 

Need help optimizing your social media presence on B2B and B2C platforms? Contact us today, and let’s start collaborating to create intentional solutions for your social media strategy!