If you’re not using social media to promote your business, then you’ve probably been living under a rock for the past 10 years.
Social media is one of the most cost-effective and efficient ways to connect with your community, share your story and grow your business. The bottom line is, if you’re not using social media, then you’re missing out on an incredible marketing opportunity for your business.
Whether you’ve just dipped a toe into a social media pool or you are already neck-deep into analytics and engagement, it’s always good to ask yourself the following questions before you dive deeper into your social media marketing:
Do you know who your audience is?
This is the most important question you need to ask yourself. Consider the demographic that you most want to reach and that best aligns with your company values and goals. For example, if you are looking to tap into an older age bracket, investing in Facebook may be a good investment, but Snapchat may not be.
Do you have any goals?
Once you have figured out who you want to reach, you need to figure out what you want to accomplish. Are you looking to have a platform where your customers can share their questions and concerns? Is your goal to have a certain number of followers? Are you interested in achieving a specific percentage of engagement every month?
Like with anything else in life, you need to know the endgame before you dive in. This will help drive everything, including the platforms you use, the frequency of your posts and the type of content you create for your page. This will also help you to assess whether or not your efforts are effective or if you need to make adjustments.
Do you have a social calendar?
Once you have selected the best platforms for your target audience and established solid, measurable goals for your social media, it’s time to set up a social calendar. This should include important dates or events for your company you’d like to highlight, relevant holidays you’d like to celebrate and a schedule of content based on your goals.
For posting on different platforms, you should be posting at least:
- 3-6 times per day on Twitter
- 1-2 times per day on Facebook
- 1-3 times per day on Instagram
- 1-2 times per day on LinkedIn
Social Media Checklists
Now that you’ve set the foundation for what you want your social media to accomplish and how you want to get there, here are a few checklists to help you keep track of your progress on social media:
- Respond to messages
- Check on mentions
- Create convos with brand advocates
- Find and engage with potential customers
- Research industry
- Schedule posts
- Study product/service
- Monitor competition
- Engage with thought leaders
- Engage with marketing partners
- Discuss tactics with your team
- Run social media analytics
- Encourage sharing through employee advocacy
- Audit strategy
- Come up with new experiments, reassess goals, plan for next month
- Attend local events
- Detox from social
- Collaborate with other departments
- Assess Key Performance Indicators (KPIs)
- Adjust quarterly goals
- Gauge team needs (more manpower needed?)
At TRIO, we’ve worked with a wide range of clients, building social media plans that align with their specific goals and helping them to share their story across multiple platforms.
If you’re interested in getting some help with your social media presence, give us a call today! We’d love to chat.