Horry County Fire Rescue

Find Your Fire

Horry County Fire Rescue needed volunteer firefighters in a big way. Operating in the largest county east of the Mississippi, the department responds to more than 61,500 calls annually and operates from 39 fire rescue stations that provide fire, emergency, medical services, hazardous materials and technical rescue responses. TRIO came in to put out their fire!

Collateral Takeover

TRIO created messaging and visuals for an 8-week campaign aimed at volunteer recruitment. The campaign included radio, TV, billboard, bus wraps, digital ads and in-person promotional efforts at Myrtle Beach Pelicans games, as well as additional events, trade shows and high-traffic areas throughout Horry County.

1 million
digital ad impressions
9,983
website sessions
15
billboards
200+
volunteer applications
1,554
radio commercials
1
first pitch at Pelicans game

Exceeding Expectations

The Find Your Fire landing page was the hub for this campaign and welcomed more than 5,800 visitors within just two months resulting in more than 200 online applications. Within just a few weeks of the campaign launching, the client informed TRIO that the campaign had exceeded all expectations and more applications had been received than ever before.