Hanckel Marine

Life on the Water Starts Here

Hanckel Marine is a family-owned and operated, full-service boat dealership located in Charleston. The exclusive dealer for Sportsman, Monterey and Blackfin boats, Hanckel Marine is also a Yamaha 5-star certified dealer with one of the Lowcountry’s largest parts and service departments.

Embrace the Boat Life

For peak boat-buying season, TRIO created a campaign to highlight how Hanckel Marine can help the Lowcountry experience life on the water. Through TV, radio, print and digital ads, this creative campaign encouraged the target audience to embrace their ideal boat life and to visit Hanckel Marine to purchase the best fit for their lifestyle.

6
boat shows
250
radio spots
106%
increase in web traffic
30+%
e-newsletter open rate
61,280
TV impressions
237
perfect boat days

“We have enjoyed working with TRIO! Jessica and her team have done a great job understanding our marketing needs and getting our marketing campaign up and running. They have been easy to work with and very reliable. Abbie, our account manager, is an absolute pleasure to work with and we look forward to what this team will do for us as we move forward!”

Hope Bentley - Marketing Director for Hanckel Marine

Connecting a Community

To keep Hanckel Marine top-of-mind, we established a monthly newsletter, blog and social media schedule. Throughout all these channels, we promote the Hanckel top-of-the-line portfolio of boats, share boating tips and connect with people within the boating community and beyond. The team at Hanckel Marine lives and breathes boating — we’re just helping share that knowledge and passion with everyone else. Let’s get on the water!