Gabe’s Chemo Duck
Gabe’s Chemo Duck Program© provides education and comfort to children and families going through cancer treatment. This is a program that holds a special place in our hearts. We became involved in 2006 and took on the responsibility of developing the program’s branding and overall communication plan.
A Fresh Face
For the branding of Gabe’s Chemo Duck Program©, we wanted to create a mark that was youthful, warm and approachable. The children who receive these ducks are used to seeing the muted tones of a hospital room day in and day out – and we wanted this brand to serve as a welcome relief from that.
A Friend for Life
To help share Gabe’s story and reach other children and families who are in a similar situation, we went digital. We created a website with tons of resources, as well as monthly emails with important information about treatment, ultimately establishing Gabe’s Chemo Duck as a trusted resource for those looking for comfort and support during an extremely difficult time.
A Journey Toward Hope
As a way to reward a child for his or her bravery and patience during treatment, we helped design Gabe’s Chemo Duck Passport Program. Every time a child attends a doctor’s appointment, he or she can have the doctor stamp or sign the passport. The more stamps and signatures collected, the more prizes a child can receive. After all, even small victories are worth celebrating.