Did you know that the attention span of the average adult is less than a goldfish? That means you only have about eight seconds to grab the attention of your audience! When done right, email marketing is a powerful way to connect with people. Open rates, click-through rates, and most importantly – results – only happen when customers are receiving your messages and taking action. Check out these tips and tricks that will have you navigating Mailchimp like a pro in no time!
Scrub Your List
Whether you’re just starting a list or already have a contact database, now is the time to examine it for accuracy. Mailchimp has a variety of free and paid account options based on your total number of contacts and your subscriber count, so you’ll want to make sure that your list is organized, updated and doesn’t include any duplicates. Set a recurring reminder once a quarter to review your list and delete any old ones.
Consistency = Success! Know your limits and don’t try to send something every week if you don’t have the time. Bi-weekly, monthly, or even quarterly updates may be easier to keep up with. Remember, people who often engage with your content will come to expect those emails to hit their inbox when the time comes.
Pro-tip: Mailchimp has a built-in posting feature for your social platforms. Be sure to utilize that to increase your open rate and get more of your followers engaged with your newsletter content.
Drag And Drop Templates
Thanks to platforms like Mailchimp, we are all web developers now! Mailchimp’s drag and drop editor is a great way to avoid code and build a polished HTML email template. Templates are customizable so take some time to play around with them to compliment your brand and style.
Use Your Tools
Data tells us that the majority of your emails will be viewed on a mobile device. Before sending your campaign, be sure and use the Preview and Test tools to ensure your campaign is optimized for all screens. These allow you to view your email in multiple formats and even send yourself a test to ensure your email is error-free and looking good!
To Test or Not To Test?
That is the question. Back in the day, A/B testing was considered a must-have of any good campaign. As technology and analytics evolve and we learn more about our audience, some believe it isn’t worth it. However, there are lots of ways for you to experiment and see what resonates with your customers without breaking the bank or wasting your time. Try some of these in your next campaign:
- Dispatch your campaign on different days of the week.
- Add something extra to the subject line: incentives, teasers, names, and emojis.
- Personalize emails by using the customer’s first name to feel as if you are talking directly to them.
- Sign the email from your name or your company’s name.
- Send the campaign at different times of the day (10 a.m. vs. 3 p.m.) to see if the click through rate is affected.
- Test if your recipients are more likely to click a linked image or linked text.
- Use a mix of GIFs and static images.
Want to work with a pro on your next Mailchimp campaign? Need help building your database? Contact Team TRIO today!