Reaching nearly 70 countries and raising close to $2 billion, #GivingTuesday is an annual day of giving that occurs on the first Tuesday following Thanksgiving. Since its launch in 2012, it has widely become the best way to get involved in your community by giving back, doing good and sparking generosity around the world. This year, we’ll have an opportunity to participate not once, but twice.
Prepare for launch
With the onset of COVID-19, #GivingTuesday and their partners moved quickly to launch #GivingTuesdayNow, a global campaign beginning May 5, 2020. This new effort aims to inspire acts of generosity, maximize citizen engagement and unleash the power of people to transform their communities and the world in response to the pandemic.
Better yet, to strengthen this unifying movement, several matching programs are now in place for nonprofits to generate the most return from their efforts. Of them, GoFundMe Charity’s #GivingTuesdayNow Matching Program will match $1,000 for every qualifying nonprofit, along with a collaborative fund, #GivingTuesdayNow Matching-Fund Initiative from Firespring, Nonprofit Hub and Do More Good.
To qualify for these matching programs, nonprofits must:
- Be registered as an official 501(c)(3)
- Be listed on Guidestar
- Be a nonprofit organization in the United States
- Have been negatively impacted by COVID-19
Ignite in unity
Despite our social distancing, now is the time to come together and create new kinds of connections across different brands and borders. To kickstart your campaign—either as an individual or an organization—#GivingTuesday is serving up some content templates, tools and graphics to get you started.
Looking for something custom and unique? We can help. TRIO’s vast experience with nonprofits and giving campaigns has helped dozens of nonprofits find ways to stand up and stand out. Connect with Team TRIO and let’s partner together to make the most of this opportunity for your nonprofit.
Here’s to sharing more love, kindness, and virtual connection while staying safe and considerate!