Gabe’s Chemo Duck

Huggable Hope

Gabe’s Chemo Duck Program© provides education and comfort to children and families going through cancer treatment. This is a program that holds a special place in our hearts. We became involved in 2006 and took on the responsibility of developing the program’s branding and overall communication plan.

A Fresh Face

For the branding of Gabe’s Chemo Duck Program©, we wanted to create a mark that was youthful, warm and approachable. The children who receive these ducks are used to seeing the muted tones of a hospital room day in and day out – and we wanted this brand to serve as a welcome relief from that.

Chemo Ducks Distributed Since 2004
Celebrity Supporters
Affiliate Hospitals Across the Country
Likes on Facebook
Followers on Twitter

“It has been my very great pleasure to work alongside TRIO for more than 8 years now.  Simply put, TRIO is part of the heart that keeps Chemo Duck alive.”

– Lu Sipos, Founder/CEO of Gabe’s Chemo Duck Program

A Friend for Life

To help share Gabe’s story and reach other children and families who are in a similar situation, we went digital. We created a website with tons of resources, as well as monthly emails with important information about treatment, ultimately establishing Gabe’s Chemo Duck as a trusted resource for those looking for comfort and support during an extremely difficult time.

A Journey Toward Hope

As a way to reward a child for his or her bravery and patience during treatment, we helped design Gabe’s Chemo Duck Passport Program. Every time a child attends a doctor’s appointment, he or she can have the doctor stamp or sign the passport. The more stamps and signatures collected, the more prizes a child can receive. After all, even small victories are worth celebrating.